It all started with a cobblestone bridge in Montreat, North Carolina, where an enthusiastic couple escaped to immediately following their engagement.
Jamie Borland wanted a timeless presentation when it came to her branding. It needed to be worldly and genuine–something that she could carry with her throughout the various stages of her career. Jamie creates a personal relationship with each client, capturing details in a way that make viewers feel as if they were right there with her. As soon as I heard the story of a bridge that held such a captivating story, I knew that it was my job to bring this vision to life!
Sometimes, it takes several rounds of revisions before a client has that “aha” moment. From the very beginning, Jamie seemed to know immediately which direction she wanted to pursue, needing only a few minor adjustments here and there (for example, we had to make sure that the bridge in her watermark looked like something you’d walk across…not something that Santa would use in order to deliver his gifts).
I almost teared up after reading one of her emails, when Jamie referred to her new brand as a gift that she was thrilled to receive.
Now people–this doesn’t happen every time, as much as I would love for this to be the case! It’s hard to take a previous style that someone has and blend it with a new look that doesn’t yet exist. If I ended up pursuing a career in industrial engineering, which was the original plan when I first started college, I’d be plugging numbers into formulas in hopes of finding an exact answer. There wouldn’t be room for “partially correct” answers. Design is the complete opposite of that! Every day, I wake up without knowing exactly what information will spill out of my brain. I’m pretty good at picturing how a set of sketches will transition into digital mockups, and from there, I have a decent idea of what the final identity will look like, but there are always so many variables that end up changing along the way.
With this project, I knew what type of illustration I wanted to create for Jamie. The text was floating around in my head after reading over her logo questionnaire for the first time, as delicate serif typefaces were in the cards from the get-go. Lucky for both of us, this was just what she had been looking for all along.
Jamie–thank you for allowing me to be a part of your project! I am honored to get to work with such talented photographers.
Special thanks to Carol at Dolphin Blue for helping us with the environmentally responsible business cards. I’ve learned that thick, matte business cards are not easy to come by!