SIM Solutions was one of our very first clients, and we were really excited to see their identity transform from the initial concepts to the final, completed logo design. I personally loved working with this company, because my brother just-so-happens to be the founder and President! It was fun to take on the role of designer/client instead of the usual little sis/big bro relationship.
What is SIM Solutions? That’s a tricky question to answer! In short, Science, Innovation and Management Solutions is an “engineering consulting firm that specializes in product development for regulated industries.” – Steve Lindo. Steve lives in Chicago and works out of Tampa, and he would probably be more than happy to give a more thorough explanation as to what exactly he does at work on a daily basis!
Since the business itself is pretty complex, we agreed that Steve’s business identity should be kept clean and minimal.
We used foil stamping on the business cards to highlight certain features, and it is amazing how it really made the text stand out against the black background!